Online Mysteryland Festival 4 million viewers

The online version of live music festival Mysterland attracted 4 million viewers from about 130 different countries, the organisers told Shownieuws. Mysteryland is the longest-running and largest dance festival in the Netherlands and is usually held every August in Haarlemmermeer.

This 27th edition was originally set to take place at Floriade in Vijfhuizen, in Haarlemmermeer. Instead, it became an online edition due to restrictions from the coronavirus pandemic.

About 50 performers enriched the programme of Mysteryland 2020 giving a unique digital experience. The artists gave their shows from a total of eight online stages, with many high-flying performances from hot air balloons. The viewer could choose which stage to watch at any one time.

The online version of the dance festival included sets from DJs Joris Voorn, Paul van Dyk and Sander van Doorn.

We are pleased that we have reached so many people at this time. Of course, we would have preferred to welcome these visitors to our site, but this stream and especially the many positive reactions we have received, will motivate us, even more, to organise an unforgettable edition in 2021,” said Mysteryland festival director Milan Raven to Shownieuws.

Planning is already underway for the 2021 event and the advance window for purchasing tickets via the event website has now closed. Ticket prices ranged from 70 euros for a single-day Sunday ticket, up to 325 euros for the premium camping and festival package, including pre- and after-party access, a special entrance, and a spot on the VIP decks at the main stages. Keep an eye on the event website for when the ticketshop will reopen.


Article previously published on marketingSpark


[Source: Shownieuws]

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