Simply Pure Interior Boutique & Studio

Simply Pure
Simply Pure

Our passion is transforming spaces to feel good places, where you feel at home, wherever in the world you are.

Our philosophy.

Simply Pure is a contemporary interior brand uniting an online interior boutique as well as styling, design & sourcing services under one roof. Our signature is inspired by nature, travel, craftsmanship, heritage as well as Scandinavian purity. It can be best described by following attributes:

  • Natural colors & materials
  • Artisanal craftsmanship & heritage from around the world
  • Scandinavian simplicity with a pure & calming Look & feel

All these elements are united in unique, timeless and same time stylish designs for people and brands.

With our products and services we aim to beautify any kind of interior or exterior. Our passion is to inspire and transform a space to a peaceful “feel good” place bringing a sense of balance, well being and tranquility. With such a place people & brands might identify, feel comfortable in and can find their ultimate relaxation from the hustle and bustle of daily life.

Like Nate Beskus we believe, that an interior should be a collection oft the things you love and tell the story of who you are. Therefore we think that interiors as well as exteriors as their extension should reflect the personality of the people or brands using it and should be a collection of memories.

This is our philosophy.

Last but not least we try to act as eco-friendly, socially & sustainably responsible as possible.

Our story.

Simply Pure was founded in 2014 by Britta von Wedel, originally from Germany and living already for 17 years in the Netherlands, of which 15 years at Haarlem.

She started her career as a consultant for trade show and conference organizers. Just before her 40th birthday she took the plunge and switched careers. “It’s part of who I am to look for something new. It’s important to me that life doesn’t become boring,” says Britta.

She decided to follow her passion for traveling, interior and décor and was willing to unite all that in a new interior décor brand as creative outlet for her. So, she stops with consultancy and starts importing beautiful hand carved wall panels from Thailand where she has been already many times for traveling. In a later stadium rugs & home textile items from Morocco, different wood carvings from Indonesia and after a couple of years also accent furniture are added to the collection of simply pure.

As we received more and more requests from customers willing to transform their spaces to Feel good places in Simply Pure style, we are now also offering styling & design services for people and brands.

Simply Pure Interior Styling & Design.

Our passion is refining in- & outdoor spaces for people & brands.

Our vision is transforming these spaces into livable, functional and most important comfortable interiors.

Our mission is creating peaceful feel good places with which people can identify.

Our believe is that a space should tell a story about who you are and be a collection of what you love or for what you stand.

Simply Pure Styling & Design translates YOUR desires into a warm place where you feel immediately comfortable in. Your story and requirements is our creative challenge and will lead us to our concepts.

A detailed briefing in which we define together your program of requirements is the driving force of the whole creation process. An important part of a successful project is to make sure that the designs match with the wishes of our clients. That is the reason why we set a high value on this part of the project.

Our style can be best described by following attributes:

  • Natural materials & colors
  • Boho Chic
  • Scandi minimalism & simplicity (Less is more approach)
  • Timeless design with a stylish twist
  • Multi cultural fusion of artisanal craftsmanship & heritage
  • Mindful & story telling

All these elements create a pure & calming look & feel and end up in contemporary Feel good places with an ethnic twist for people and brands.

We believe that outdoor styling has deserved as much attention as the styling of indoor space. We consider (city) gardens, terraces, patios & balconies not as separated area, but as extension of indoors. Therefore we are aiming to translate the indoor look & feel in direction of the outdoor space and match features outside with those of the main house. This creates calmness, unity and a consequence in style.

You feel inspired and you would be interested in discussing a potential project? Then please do not hesitate to contact us via or +31642731136