Haarlem MarketingNow that the city is reviving and more people are on the move, the message to keep 1.5 meter distance from other persons and avoid crowds will continue. That is why yellow heart markings have been applied in Haarlem to remind visitors this message in a friendly way (yellow stands for loyalty and connection).
The yellow hearts indicate in a striking, positive way both the safest walking route and the desire for one-way traffic. By taking account of each other in this way, shopping and recreation can be done by residents and visitors in a responsible way.
The yellow hearts have been applied with biodegradable marking spray by the Paint It Yellow company and are a collective initiative of the centre manager, Haarlem Central and Haarlem Marketing, supported by the municipality.
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